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Mission statement

 

Since the middle of the past century, by the time which there was a television in virtually every American home, to the present, where online platforms have become the predominant social and professional networking venues of today and tomorrow, modern media and societal values have had a reciprocal, yet indeterminable relationship with one another.

 

In that time till now the lives of billions of people have been influenced and effected through what we watch on television; creating and reinforcing social standards for how we must live and for what we must do. What the television has not (at least not directly) been a part of, however, is the very venue that society, as a whole, has deemed paramount in the education and participation of its members …namely, dialogue. We have the choice to change channels on the television, but we cannot interact with it.

 

Conversely, the vehicles those are available for mass communication and direct public interaction are sewn into the fabric of online social networking. However, upon conduction, we have found that the voice of the individual, here, has gotten lost among the millions of others, all vying for ‘chat time’. As with the television we have a choice to express our approval, or lack thereof, online with the click of a button - ‘Like’ or ‘+1’. But further efforts to establish meaningful communications are often met with the same or similar responses, or at best with the injection of a tiny venue that is more akin to the exchanges of Morse code and of the enigma machines of a bygone war time era; if the message is received one has to accept the almost certain frivolity of the exchange; if one dares to extend commentary, one must accept the unavoidable misinterpretation, or worse, misrepresentation it will be met with by many. If one remembers, when the Arab Spring began the first would be organizers of the protests in Cairo were more intent on bringing about a smoother transition in ousting their ruler. Social media, there, undeniably played its role, however, due to both its strengths and limitations, it has more started a fire that has been burning everything in its path, including the lives of those who started it.

 

That is not to say change was not needed. It was and is. But had there been better, perhaps more congressionally modeled media platforms available, the unfolding of events may have taken a somewhat different route.

 

The point being, the options for any real interactions through social media, as with conventional forms of media, with all its potential, are sparse; communal receptiveness to your already very limited course of commentary and response are seldom received with their full intent within your virtual neighborhood. Indeed, and especially within the more commercially charged and advertisement laden online world, to receive any real measure of communal focus you have to establish a level of either fame or notoriety much the same as a celebrity on TV, who is not likely to reciprocally interact with the average 'you', anyhow. This pattern of lost exchange has become mundane. And yet, still, the viability of both conventional and social media is undeniable. Both have shaped our world, and will continue to do so.

 

Thus, quite simply, we are suggesting a union of these media, where the communicative potential of online social networking sites would become fully realized through the accessibility of television and the lightning advancements of mobile technology. From the convenience, accommodation and functionality of these media, the one newest and growing the other tried and true, we would introduce a platform, on which, viewers will be able to interact online, not as an audience with limited, remote, or volatile influence, but as active participants in a knowledgeable and conscientious community. And, consequently, for greater accessibility, this proposed ‘new conventional’ and new social media venue would be fragmented into smaller correspondent ‘channels-to-web sites’ communities; real neighborhoods where, possibly and more, the next town hall meeting could be held, and open to all within.

 

We would have ‘The TV with whom we can talk’ - in other words ‘The Big Web Screen’ for all.

 

The array of viewers and users, active and available, is a huge boiling kettle, rich with consumption, news, gossip, allegations, comments and perceptions. Here, we would engage in a process of retrieving the more valuable content for presentation through open broadcast, and within an open forum. We would bring to the floor, within accepted standards, the most researched for and commented on topics by any users, no matter who they are. Here there would be neither an ‘elite’ nor ‘common’ participant. Everyone would have equal opportunity for expression. And the venue only expands with the inclusion of mobile phones (a common proxy, if not an exclusive conduit for online time these days) and radio stations, as well. It was 'talk radio' that really began this trend of interactive media and it will, no doubt, be a part of its coming to fruition within the next venue.

 

Indeed, So often are these respective media intermingling, one does not as often these days make any great distinction among them when interaction is the guiding factor.

 

The next direction for mass media is even now coming into play - platforms that will bring more solidarity to this existing relationship. The next question would be what existing web service and television network, perhaps multiple, will be willing to take the chance in establishing this platform on mutual terms? In fact, due to the relentless nature of both media, this evolution has already begun. The oligarchs of media know that this is the future, and even now spend much of their resources trying to find ways to move around their, often, self imposed obstacles in finding their way there. Fully interactive social media will not be a question of 'if', but of 'when'!

 

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